Consents

Consent governs what you are allowed to send. It is tracked in the Marketing hub, alongside the campaigns it authorizes — and the banner that collects it is published from the Content hub.

Consent by channel

A contact's consent is not a single checkbox: it is tracked separately for each channel — email, SMS, phone — with its source (form, sign-up, import, etc.) and its date. A badge on lists and records shows at a glance which channel a contact can be contacted on.

This consent can be used directly as a criterion in your segments, which avoids sending a campaign to a contact who has not authorized it on that channel.

Automatic SMS STOP handling

A contact who replies STOP to an SMS is automatically unsubscribed from that channel: their SMS consent is withdrawn with no manual intervention, in line with regulations.

Where to find it

The detail per contact is shown on their record; the overview is available from Marketing → Consents. The proof collected by the cookie banner is also reported there.